The European Union (EU), in collaboration with the Embassies of the Netherlands and France, has rolled out a new campaign to address the spread of disinformation in Ghana as the country heads toward the 2024 elections.
The campaign, titled “Check the Facts; Don’t Get It Twisted,” aims to amplify accurate information and foster a culture of media literacy, especially among young voters. As part of the “Team Europe” initiative, this effort supports the EU and its member states’ goals of promoting transparent, credible, and peaceful elections in Ghana.
Well-known Ghanaian figures, including Dr. Likee, Kwame Eugene, Akrobeto, Fancy Gadam, Camidoh, Ama Burland, Gisela, Kojo Jnr, and Wiyaala, have joined the campaign to raise awareness and encourage voters to engage in fact-based discussions. Through humorous skits, jingles, and podcasts, the campaign will deliver engaging and informative content in multiple local languages, including English, Ga, Twi, Ewe, Sissala, Hausa, and Dagbani. This content will be available throughout the election period and beyond, enhancing critical thinking and fact-checking skills across the country.
EU Ambassador to Ghana, Irchad Razaaly, voiced his support for the initiative, saying, “This campaign promotes responsible information sharing in Ghana, a vital step toward strengthening democratic practices. We are excited to work with Ghanaian influencers and civil society organizations on this mission.”
French Ambassador to Ghana, Jules Armand Aniambossou, emphasized the importance of reliable information access, noting, “France, alongside its European partners, is dedicated to supporting transparent and inclusive elections in Ghana. Addressing misinformation in all popular languages is essential to maintaining a healthy democratic process.”
The Netherlands also expressed pride in supporting the campaign, highlighting its potential impact on empowering young voters. “An informed youth can serve as ambassadors against misinformation, reinforcing Ghana’s democratic foundation,” a spokesperson stated.
In sum, the “Check the Facts; Don’t Get It Twisted” campaign aims not only to alert Ghanaians to potential misinformation but also to build a culture of resilience, helping citizens safeguard their democracy by cultivating an informed electorate. With disinformation cited as a major global challenge, the initiative is timely and impactful as Ghana prepares for its elections.
SOURCE: http://dew360.net
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